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The Fastest Growing Online Medium

Video Facts

  • Overall, 73% of consumers worldwide prefer seeing videos on social media that are "entertaining."

  • 18, is the average number of videos published by businesses each month.

  • The average retention rate on personalized videos is 35% higher than non-personalized videos.

  • YouTube reports mobile video consumption rises 100% every year (Source Hubspot)

  • 55% of people watch videos online every day (Source: Digital Information World)

  • 90% of users say that product videos are helpful in the decision process (Source: Hubspot)

  • Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)

  • Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)

  •  Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)

  • After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)

  • Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)

  •  People spend 3 times longer watching a live social video compared to one that has been prerecorded (Source: Social Media Today)

  • Video in an email leads to 200-300% increase in click-through rates (Source: Hubspot)

  •  Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata)

  • A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)

  • Experts say that in  2021, 80% of all internet traffic will be video. If this doesn't give us insight into the demand for video, then I don't know what does. The question is no longer "Why should I should video" as much as "how can I make it work for me". That's where we can help.

  • Humans process video 60,000 times faster

  • Video increases brand association by 139%, and roughly 1/3 of all online viewership is spent viewing and sharing videos

  • Placing video on a websites landing page can increase overall conversions by as much as 86%

  • Using the word ‘Video’ in an email subject line boosts open rates by 19% and clickthrough rates by 65%  -hubspot, invodo

  • Cross platform content:  49% Millennials watch video solely on mobile devices

The Power Of Video

Video marketing is no longer an "up-and-coming" content strategy. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

Unless our words, concepts and ideas are placed on an image, they will come and go with no long term affect. Visual stimulation, highly increases the possibility of your message becoming a part of an individuals permanent memory bank and can easily be recalled and associated with whatever feelings, concepts or action steps you were trying to evoke.

How To Use Video

  • Use videos to share your brand’s story. Allow viewers to experience your passion and zeal for the market you serve

  • Live-streaming videos are all the rave now! Take advantage of Facebook Live, Periscope, and Instagram Stories to engage with your social media followers through sharing your blog content, reporting breaking news, or inviting them backstage to your next event

  • Upload videos directly to Facebook versus sharing videos from YouTube to boost organic reach

  • Create videos for each of your products, especially your flagship one. Illustrate how to use it, the benefits, features and specs. The more you educate your audience on its use, the better success they’ll have

  • Repurpose popular blog posts into a video series to extend its reach

  • Include videos in your email content. Be sure to put the word “Video” in the subject line

  • Use an editorial calendar to help you organize, plan and schedule your videos so it align with your business goals and keeps you consistent

How to Distribute Your video?

There are so many ways to use video to your advantage. Like you read before Google will actually favor sites that have video content over those that don't have videos. If you want to be seen, and if you want your message to get out there you need to customize your marketing to maximize the effect your videos will have on your future prospects. Contact us to find out how we can help your business with video.

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